Bang & Olufsen - Design


Design stories

"When I come to know something new, I inevitably face a challenge that prompts me to create something new." Prolific architect Jo Nagasaka tells us how dialogues with different places, spaces and people fuel his creative process.

An update of wisdom

"Design, to me, means an 'updating of wisdom,' an updating by knowledge." Nagasaka is philosophical in his approach to the spaces and places he works in, each situation is different and creates his own approach and way of working. “I have to create something new by visiting various places, observing various values ​​and having various dialogues. That keeps me constantly changing.”

Watch the full interview below with architect Jo Nagasaka and actor/director Joe Odagiri, filmed during the Beovision Harmony and Beosound Stage event at the Museum of Contemporary Art Tokyo.

Architects Scheme

While studying architecture at university, Nagasaka began collaborating with his friends who were musicians and dancers, wanting to create ways to improve their work. Nagasaka describes how that experience excited him and led him to start creating designs. "Then I started working with my friends to design furniture and named our team Schemata Architects."

Bang & Olufsen at Isetan in Tokyo

Nagasaka and Schemata have worked with numerous brands and organizations both in Japan and internationally - indeed a recent project was the storefronts for Bang & Olufsen at Isetan in Tokyo.

For Nagasaka, in his many projects and approaches, one of his approaches to creativity is change. “Obviously the challenges can be a difficulty, but I don't care that much,” explains Nagasaka. "Rather, my fundamental concern is how to provide my clients with an inspiring experience that excites me as well, through the space I design."

"We can change through dialogues with important people"

“We can change through dialogues with important people,” Nagasaka continues, bringing the entire process—the thinking and feeling that goes into his design—back to the relationships and discussions that take place between us and the spaces we inhabit, the world we live in.

Discover the featured products

Beovision Harmony

Beosound Stage

Beosound 2

Beosound 1